You can self-host Matomo on your own server or WordPress installation, or pay for a cloud account. Used by 2% of polled experts, Matomo (formerly known as Piwik) is a privacy-focused free analytics platform. What it’s used for: measuring website traffic and user behavior What it is: free and open-source traffic analytics Unlike traffic analytics tools, Mixpanel is designed to help SaaS and website owners get real-time data insights into how people interact with a product. Price: from free for 1,000 monthly tracked usersĪnother 4% of the analytics experts we surveyed use Mixpanel. What it’s used for: tracking customer behavior and KPIs across websites and mobile apps What it is: advanced product and business analytics platform The focus is on machine learning and predictive algorithms for advanced insights.
As an enterprise alternative to Google Analytics, Adobe Analytics is a specialist analytics tool, offering multichannel data collection spanning web, voice, OTT (over-the-top), and IoT (Internet of Things). What it’s used for: an enterprise alternative to Google AnalyticsĤ% of experts surveyed use Adobe Analytics. What it is: traffic analytics and multichannel data collection tool from Adobe
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